The 3-Step Simple Business Strategy That Took Me From Burnout to $20K

Back in 2017, I learned about attract, nurture, and convert and completely missed the strategy behind it. I understood the concept. I knew I needed to attract people. I even grew to about 5,000 followers on Twitter doing short punchy posts. But I had zero strategy behind the platform I was on and no idea […]

Here’s the thing nobody wants to say out loud: you’ve been trying to get clients without fixing the one thing that actually gets you clients. You’ve been posting. Reaching out. Tweaking your offer. Trying a new platform. Telling yourself that once things pick up a little, you’ll go back and work on your messaging. But […]

If you’re not getting sales right now, it’s probably not because you need to post more. Most people don’t need more content… they need better stories. Stories that actually start conversations inside your DMs. In this blog, I’m breaking down the exact way I’ve taken people from watching my stories to replying… to messaging… to […]

It’s 2026, and I want to talk about the elephant in the room. It’s not that strategies don’t work. It’s that strategies won’t work the way you want them to when your foundation is shaky. And the foundation is very, very simple: Knowing exactly who it is that you serve. Because if you don’t know […]

About an 8mins read I’m honestly really excited to write this because it’s the kind of lesson you don’t learn from a cute content tip… you learn it from experience. And if you’re a service-based business owner struggling with a lack of sales, I need you to hear me: it’s probably not what you think […]