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The 3-Step Simple Business Strategy That Took Me From Burnout to $20K
Somewhere along the way, in my 10 years of running a business, I started to overcomplicate everything. I was so good at following all the “expert” advice that I completely lost my own way.
I was burned out, frustrated, and on the verge of walking away from everything I had built… for the third time in five years.
Maybe you know the feeling?
You’re a service-based business owner trying to do it all:
- launch a podcast
- perfect your social media graphics
- chase every new trend
You’re working constantly, yet your business is standing still.
After a three-month sabbatical and facing the reality of solo parenting while my husband was deployed, I knew something had to change.
I decided to do something I had never done before: simplify my business operations.
What happened next was a complete game-changer.
I stopped chasing every shiny object and focused on just three things.
In under a year, my business went from making $1,000 to over $20,000.
This is the exact simple business strategy for entrepreneurs that I used.
It’s designed for anyone who is ready to stop the hustle and start seeing real results.
My 3-Step Simple Business Strategy
This business strategy is perfect for the service-based business owner who tends to neglect their business.
It’s only 2 hours a day working on your business, because let’s be real, clients come first, right?
There are only 3 things you work on until you hit a momentum goal or make your first $50k in sales:
1. Offer Creation/Refinement (40% of your time)
This strategy of creating or refining is super important because one of the main reasons you aren’t making consistent sales is because your offer isn’t solving a problem for your dream clients.
During this process, you ask your audience questions, making sure your packages speak directly to their biggest pain point.
My offer was bland and boring, so why would I think that my dream clients would even be interested?
2. Simple Content (10% of your time)
I bet you’re spending way too much of your time scrolling social media, creating the perfect graphic, writing out the best captions, and redoing your bio for the 10th time this month, right?
Listen, I know content is important, but it needs to be part of a simple marketing strategy.
That is why my clients and I spend time crafting a message that speaks to their clients.
Content is so simple when you know who you’re talking to and how to draw them in directly through every piece.
That’s why I show my clients how to create omnipresent content without being on every platform.
3. Engagement (50% of your time)
The one thing most of you aren’t doing is talking to enough people to get clients and make sales.
I bet you spend more time creating and consuming content than you do talking with your actual followers, right?
When I stopped doing this and started to talk with my dream clients and target audience, I started crafting my content for them, my offer became theirs, and my connections became real.
See how it all ties together?
But none of this is possible unless you have a solid business foundation that allows you to create a simple business strategy.
Foundations First: My 20-Minutes a Day Strategy
If it wasn’t for me and all my clients getting clear on who they serve FIRST, this simplified business strategy would be irrelevant.
The first month working with me, we get very clear on the target audience research because without this, your offer won’t sell, and your message won’t land with the right people.
We do this by:
- Market Research: Asking the right questions to the right people.
- Pain Point Research: Finding what keywords, joys, and pains keep your dream clients up at night to use for copy in your packages, websites, content… you name it.
- Taking people offline: Without this, it’s hard to get really good research. This is where you get real feedback on your packages and content.
The cool thing is that I am doing a FREE Implementation Challenge LIVE that by the end of day 5, you’ll have a clear understanding of WHO your target audience is and what pain point you’ll solve so that you can start getting clients and sales in your business.
Ready to finally simplify your business and start getting real results without the burnout?
Stop guessing and start getting clear on who you serve so you can attract the right clients and make more sales.
I’m hosting a FREE 5-Day Live Implementation Challenge to help you get crystal clear on your target audience and pain points.
By the end of this challenge, you’ll have a rock-solid foundation for your business, so you can stop spinning your wheels and start making real money.
Don’t wait. Secure your spot and finally build the simple, profitable business you’ve been dreaming of!
