If you’re a service-based business owner and you feel like you’re doing everything…

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Posting.
Emailing.
Tweaking your website.
Listening to podcasts.
Reworking your offer (again).
Trying to “stay visible.”

…and your sales are still inconsistent?

Dude. I get it.

For eight months, my husband was deployed in Iraq and I had three homeschooled kids, a part-time job, no cleaner and a babysitter every couple weeks.

And I still signed 12 clients.
In the DMs… without discovery calls.

Not because I had a perfect script or because I was online 24/7, but because I stopped running my business like a chaotic sprint… and started building it like a pace I could actually maintain.

That’s what I’m breaking down for you here.

Why “doing more” isn’t fixing your sales

Most women I talk to aren’t lazy or clueless… they are FULLY capable.

They’re just leaking time and energy doing tasks that make them feel productive… but don’t actually create clients.

Here’s the truth I teach:

If you can connect, you can sell. If you can’t, no script will save you.

Sales gets weird when your message is fuzzy.
And your message gets fuzzy when you’re not clear on who you’re talking to.

So instead of “more content,” I want you thinking:

• Who am I building conversations with?
• Are those people actually my target audience?
• Am I spending my time on what brings clients… or what keeps me busy?

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The PACE framework: Proceed At Consistent Execution

PACE is the framework that came to me during a realignment season, when I was burned out, stuck, and honestly… tired of “trying harder.”

PACE = Proceed At Consistent Execution.

Just like fitness: you can’t gas out in the first 5 minutes and expect to last 30–45 minutes.

Your business is the same so I stripped my business down until only the essentials stayed.

And what stayed were three things, in this exact order:

1. Engagement
2. Offer readiness
3. Simple content

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1) Engagement: 50% of your time goes here

This is where most people get humbled.

Because they’re “marketing”… but they’re not actually talking to their people.

When I was short on time, I made a rule:

If I had 30 minutes to work, 15 minutes was engagement. No exceptions.

Engagement looked like:

• Replying to comments
• Commenting intentionally on posts from my ideal clients
• Engaging with stories (because I wanted to sell in stories)
• Starting normal conversations in the DMs (not cold pitching… just being human)

And here’s the part you really need to hear:

If you’re spending an hour “engaging,” but 75% of that time is with random people who will never buy… your DMs will stay dry.

That’s why I’m foundation-first, always.
Because audience clarity → aligned message → simple DM strategy.

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2) Offer readiness: 40% of your time goes here

Let me say it plain:

People can tell when your backend is a hot mess.

If your message finally lands and people start asking how to work with you… but your onboarding is chaos, your payment link is broken, and you’re scrambling?

That kills momentum fast.

This is why I spent 40% of my time making sure my offer was ready to receive clients:

• Tightening the client experience
• Cleaning up onboarding
• Making sure checkout + delivery worked
• Doing simple market research so I wasn’t building something nobody wanted

If you stay ready, you ain’t gotta get ready.

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3) Simple content: 10% of your time goes here

This part surprises people, but I stand by it:

Content is not where most of your time should go in the beginning.

Because if you don’t know your audience, more content just spreads confusion faster.

So I kept it simple:

• One easy platform (for me, Threads because it’s writing)
• Repurpose that into stories
• Add a simple CTA

And I didn’t create content from vibes, I used real words from real conversations.

That’s why my content started pulling the right people in because it sounded like them.

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Your homework: do PACE this week (in 30 minutes)

Try this for one week:

• 15 minutes: engage + DM your audience (be normal, don’t be weird, people can sense weird 😩)
• 10 minutes: check your offer readiness (if you got 5 new clients today… are you ready?)
• 5 minutes: post one simple piece of content (one story, one post, one thread… done)

Then watch what happens when you stop hiding behind “busy” and start building real connection.

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If you want help getting your message clear (so your DMs work)

Since 2023, I’ve helped over a dozen women get clear on their audience, tighten their messaging, and sell confidently in the DMs without scripts or sleaze.

If you’re still not sure what your audience actually wants, start with Spark the Conversation Challenge—it’s 5 days, about 20 minutes a day, and you’ll walk away with a copy-mining blueprint you can use to write content that actually lands.

And if you want ongoing support—weekly workshops, monthly experts, and a monthly Sales Arena where you can practice objections in real time—then The Phoenix Experience is for you.

Burn the script. Build the foundation. Close in the DMs.

Meta description (SEO): Solo parenting, homeschooling, no village… and still signed 12 clients without discovery calls. Here’s my PACE method to sell in the DMs with a clear message and consistent conversations.